Hello and welcome,
Imagine being able to maximise your exposure by reaching out to people in places and spaces where they go with an array of digital content and receive detailed analytics? – well now you can with Social AR!
So, let’s delve into Social AR, 3 reasons why it’s a ‘game changer’ and how you can get started!
What is Social AR?
Social AR is a combination of;
- Creating Social AR experiences
- Making those experiences available for people to view
Creating Social AR experiences
With a combined total of nearly 2 billion, the daily users of Facebook, Snapchat and Instagram are already enjoying and creating fun augmented reality experiences. Social AR takes this to the next level by using those platforms to create augmented reality experiences for businesses. These eye-catching experiences use a range of digital content to captivate your audience including; 360 videos and images, standard videos & images and 3D models.
As Social AR uses the normal social applications that people will have on their phones, there’s no need to download any third-party application (seen as a barrier to entry). This means that augmented reality experiences can be viewed via the generic cameras of the latest iOS (I use an iPhone 7 Plus) and Android smartphones with QRCode capabilities.
Making those experiences available for people to view
ARCODE is the heartbeat of Social AR and was created by our friends at Pixelcase as a way of attaching your Social AR experiences to items in the real world and start receiving analytics.
Bringing your Social AR experiences to life is as simple as scanning the ARCode using the generic cameras of the latest iOS (I use an iPhone 7 Plus) and Android smartphones with QRCode capabilities.
And because they can be printed, ARCODE’s give you the flexibility to attach digital content to everyday things in the places and spaces where people go, and have videos come alive before their very eyes.
3 Reasons why Social AR is a Game Changer
- Using the generic cameras of the latest smartphones is intuitive
- No need to download yet another app or to spend money developing one
- Flexibility to place and move ARCODE’s to wherever you need them
How To Get Started !
How would you like to get up and running with your first Social AR experience in under an hour? – Well our friends at Pixelcase have created two augmented reality courses (with 3 more on the way); Facebook 3D Object and Snapchat Doorway Portal that are broken down into easy to follow lessons. No coding experience required. Click here to get started!
Alternatively, if this something you prefer to outsource or are only going to need on an occasional, project by project basis, then you may benefit from our Social AR Creation Services, which includes the creation of both custom and bespoke Social AR experiences. Contact Us Now and let’s get this party started!